| ATLANTIC-ACM Releases White Paper on Wireless Industry Pricing |
|
|
|
|
Trading Spaces in Wireless Places: The Impact of Aggressive Prepaid Pricing on the Wireless Industry available for free download. ATLANTIC-ACM, a leading telecommunications industry research consultancy and benchmarking firm, today released Trading Spaces in Wireless Places: The Impact of Aggressive Prepaid Pricing on the Wireless Industry, a white paper addressing the impact of aggressively priced all-you-can-eat wireless packages in the retail segment of the wireless space. The nine-page whitepaper is available for download here. "From a marketing and distribution perspective, the prepaid telecommunications segment of the wireless industry has traditionally operated independently from the postpaid segment," said ATLANTIC-ACM CEO Dr. Judy Reed Smith. "Now, the emergence of aggressively-priced plans mass-marketed over the airwaves has brought prepaid providers and plans into direct competition with their postpaid equivalents. Trading Spaces in Wireless Places provides a brief overview of the potential impacts of these events on the industry as a whole." Trading Spaces in Wireless Places: The Impact of Aggressive Prepaid Pricing on the Wireless Industry is available via free download here. About ATLANTIC-ACM Boston-based ATLANTIC-ACM is a leading provider of strategic research and consulting services serving the telecommunications and information industries. In addition to producing the industry's principal benchmarking, sizing and opportunity studies, the company assists clients in evaluating telecommunications opportunities for successful investment, market entry and long-term planning. For more information, visit ATLANTIC-ACM's website at www.atlantic-acm.com. Press Contact: Members of the press can contact Dr. Judy Reed Smith directly at +1 617 720 3700 or by e-mail at judyrsmith@atlantic-acm.com
|


