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Prepaid Calling Cards:
Market Dynamics and Forecasts 2003-2008

$1,950.00
  
   
 

ATLANTIC • ACM’s tenth year of reporting on the U.S. prepaid calling card industry reveals continued growth despite the current telecom environment.

Despite the expected growth of the prepaid calling card market, profit margins are low and competition is cut-throat.

Based on an annual survey of prepaid providers, Prepaid Calling Cards: Market Dynamics & Forecasts 2003-2008 provides sizing information and future projections for the prepaid calling card industry, as well as the new services and features of providers.

In addition to detailing the prepaid calling card industry, this study also segments the market into four main components: promotional, retail, fund-raising, and collectibles.

This report gives you a full understanding of the prepaid industry, allowing you to assess and enter the arena knowing the latest trends and sales channels. Gain valuable insight from the feedback given by industry leaders to help your business further penetrate the prepaid calling card market.

Prepaid Calling Cards: Market Dynamics & Forecasts 2003-2008 speaks to existing providers with concerns about the calling card market, those looking for additional revenue and businesses developing their business strategies. This report offers the vital information needed for your future success.

$1,950

  
   
  WHO NEEDS THIS REPORT:  
 
  • Prepaid providers
  • Prepaid printers and manufacturers
  • Wholesale providers
  • Long distance companies
  • Service providers considering market entry
  • Current competitors
  • Financial analysts
  • Investors
  • Consultants
 
   
  WHY YOU NEED THIS DATA:    
 
  • Understand the calling card industry
  • Assess opportunities to enter the calling card arena
  • Find out what the latest trends are in the calling card industry
  • Identify effective marketing and sales channels
  • Justify business development plans
  • Further penetrate the calling card market
  • Stimulate demand
 
   
  WHAT YOU GET:    
 
  • History and Development
  • Market Size and Growth Rates
  • Market Segment Analysis
  • Key Trends and Opportunities
  • Target Markets and Distribution
  • Features and Channels
  • Threats to the Industry
  • Future Growth and Projections
 
   
  TABLE OF CONTENTS:    
 

Preface

Table of Contents

Table of Figures

I. Prepaid Calling Cards History and Industry Overview
- A. History
- B. Revenues and Minutes
- C. Drivers

II. Prepaid Product Overview
- A. Prepaid Calling Cards
-- 1. Retail
-- 2. Promotional
-- 3. Collectible
-- 4. Fundraising
- B. Prepaid Wireless
- C. Prepaid Dial Tone
- D. Prepaid Internet Access
- E. Stored Value and Smart Cards
- F. Emerging Product Ideas

III. Prepaid Calling Card Margins, Costs and Rates
- A. Margins and Breakage
- B. Rates, Costs and Commissions

IV. Prepaid Calling Card Target Markets
- A. Unbanked
- B. Ethnic
- C. Mainstream
-- 1. Youth
-- 2. Business
-- 3. Truckers
-- 4. Travelers

IV. Prepaid Calling Card Target Markets
- A. Unbanked
- B. Ethnic
- C. Mainstream
-- 1. Youth
-- 2. Business
-- 3. Truckers
-- 4. Travelers

V. Prepaid Calling Card Channels and Features
- A. Marketing Channels and Purchase Location
- B. POSA
- C. Rechargeable Cards and Denomination
- D. Fees and Surcharges
- E. Features and Services

VI. Prepaid Calling Card Channels and Features
- A. Prepaid Overview
- B. Underlying Wholesale Carriers
- C. Prepaid Switches

VII. Prepaid Calling Card Future Growth and Outlook

Appendix A. Methodology

Appendix B. Glossary of Terms

Appendix C. Demographics

Appendix D. Distributor Article

Appendix E. Regulatory and Legal

 

  
       
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